With a foundation in art direction and a sharp mind for tech, Joumana bridges the gap between creativity and functionality. She speaks the language of developers and designers, business owners and users—and turn ideas into high-impact digital products.
Empowering Innovation
Driving Product Success
Delivering Results
With 15+ years of experience in product development, digital transformation, and cross-functional leadership, Joumana bring a sharp eye for innovation and a deep commitment to customer-centric solutions. From startups to fintech to security systems, she led impactful projects across diverse industries, always focused on creating value through seamless digital ecosystems.
As a Product Owner, Joumana transforms business needs into tangible, effective digital products. She connects the dots between users, business goals, and technical execution—ensuring that what she builds truly matters.
Define vision, drive alignment, and guide the product from ideation to launch.
Lead development teams using Agile/Scrum methodologies to optimize productivity and feedback loops.
Align stakeholders, designers, engineers, and marketers to create products that delight and deliver.
Use data, research, and UX insights to inform strategies and prioritize features that move the needle.
Operations Expert, Banxway – Geneva
Led product lifecycle for fintech solutions, FINMA licensing, app design, and provider collaboration.
Business Analyst, Payment Corner – Geneva
Designed innovative customer journeys and digital strategies based on research and data.
Product Manager, Zod Security – Dubai/Beirut
Drove digital transformation, ERP implementation, and process automation.
Partner, CAC – Beirut
Built a startup from scratch; finalist in MIT Enterprise Forum; featured on Dubai TV.
In Business Information Systems, FHNW University of Applied Science, Olten, Switzerland
Specialized in Art Direction, 1996-2002, University of Académie Libanaise des Beaux Arts, Beirut, (partner with Zürcher Hochschule der Künste, Switzerland)
2024 Professional Certificate in AI in Marketing, SSBM Geneva | 2023 Google UX Certification | 2021 Advanced Google Analytics | 2021 Scrum Master Preparation | 2020 Online Marketing, OMCA Certification Preparation| 2019 International Trust Management Certification, STEP | 2015 International PMG Project Management
French (native bilingual)
Arabic (native bilingual)
English (fluent C1)
German (B2)
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